Culture# Aggregate Data # Social Media Tools Fashion Assignment
In the fall of 2019, I researched fashion blogs, discovered Wendy’s Look Book, and became inspired. She shares her personal story of being an immigrant from Vietnam as a child and other aspects of her journey. Proceeds from the blog go towards Wendy Nguyen’s foundation in the N.Y.C. area, providing emergency housing, medical, educational, and financial support to young adults impacted by the juvenile justice system. As an educator, this ignited my passion for creating a blog, and Culture F.L.A.C. was created- Fashion, Language, Art & Cuisine.
I created several media platforms to accompany my blog, which include Instagram, Facebook, and Pinterest. During the process, I discovered several aggregate data tools, which are essential for digital marketing. With WordPress, an author can monitor their traffic and insights. Data includes views and visitors for each calendar day of the month or year. The tools also track visitors’ origins displaying visitor country locations, an essential demographic tool for demographics. For this assignment, I’m using social media data for F.L.A.C. at its foundation stages.
WordPress blog
Audience Data: January 31st 2021
Traffic: Displays views on specific days, likes, comments, authors, clicks, countries and other search terms.
5 views 3 Visitors – location 2 U.S.A, 2 Netherlands, 1 France
Insights: Displays Information on views: average per year, month & day along with post summaries, follower totals and all time views
Most Popular day- Sunday / Most popular time- 1:00 pm
Best Views ever- February 11, 2020
All time views – 451
Facebook Business Suite
The Facebook business suit also provides aggregate tools that show post engagements, reactions, shares, and people reached. You also have the option of boosting posts or ads. To explore digital marketing, I experimented with the Oscar de la Renta Caftan design. I ran ads on social media platforms as an experiment with client demographics for products on the FB page and Instagram to learn about marketing demographics. I chose specific demographics based on the design of the dress.
Insights Activity/Performance for Your Post
Post Interactions
Liked by 386
add Summary NOV 28, 2020 · COMPLETED
$10.00 Spent 3,578 People Reached
Account Activity
3 saves / 2 Website Clicks
Culture #Fashion# Fall 2020 Caftan
@oscardelarenta
Culture | F.L.A.C 